Close your eyes. Think “jeans”. Now open them. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world's collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they've never gone out of style. And they never will.

The original blue jeans
Signature straight fit
A blank canvas for customisation and self-expression
Made with comfort stretch which features a hint of elastane for all-day comfort

Regular through the thigh
Sits at your waist
Straight leg
99% Cotton, 1% Elastane
Stretch denim
Button fly
5-pocket styling

Front rise: 11 1/4"
Knee: 17 1/2"
Leg opening: 16"
Measurements based on size 32